Post by nurnobisorker70 on Oct 31, 2024 14:43:46 GMT 9
How to build an effective e-commerce strategy? Here are 4 key factors for success. Let’s look at them together.
The growth of e-commerce in recent years has undoubtedly been very strong. Also due to the pandemic, the development of online commerce has experienced an unprecedented boom.
But like any other business, even for an e-commerce to sell, online presence alone is not enough: it is important to implement a series of e-commerce strategies that allow you to find new customers and retain existing ones.
In this article, you will discover 4 winning strategies to improve your e-commerce and make the shopping experience in your e-commerce unique.
E-commerce: a constantly changing world
Diffusion of new technologies, increasingly engaging shopping experiences, tailor-made services, increasingly demanding, informed and digitalized consumers: the world of e-commerce is constantly evolving and strong competition represents a continuous stimulus for players to innovate.
But in a process of continuous virtual phone number service evolution, what is important not to lose sight of?
Without a doubt, the customer and their customer experience !
Here are 4 key factors to always consider when creating a successful strategy.
#1 – Omnichannel
Today, e-commerce is only one part of a brand’s identity. That’s why the customer experience can’t be limited to the online store. You need to create a cohesive, integrated strategy across all channels, whether it’s physical stores, social media, etc.
Through the use of a customer data platform, it is possible to collect data and information from each touchpoint. Marketing automation and data-driven marketing strategies allow you to create personalized and relevant experiences for each customer, significantly improving the performance of each e-commerce in terms of
customer engagement
and sales.
2 – Predictive Marketing
Anticipating users' needs, meeting their needs, before they arise: using a marketing approach based on data analysis and the use of sophisticated artificial intelligence algorithms allows you to personalize the users' browsing and purchasing experience, by presenting products and content that meet their expectations.
– Personalized customer experiences for successful e-commerce
Anticipating the interests and expectations of users, but that's not all: the success of an effective e-commerce marketing strategy depends on the personalization of the user experience , which does not stop at the store.
As
we have seen, it increasingly involves the different points of contact of interaction between the brand and the consumer and it is advisable to remain consistent in each of them.
To deliver an engaging customer experience, brands must be able to know their customers and users in depth, have a complete portrait of them and support them throughout the customer journey.
– Commerce mobile
According to a recent study conducted by PayPal in collaboration with Ipsos, 63% of Italian consumers discover products and services by browsing from mobile devices at least once a day and over 83% have made at least one purchase. The data becomes even more important if the focus is on the new generations who prefer to buy on smartphones.
This is why, in the design phase, it is essential that your e-commerce site is easily navigable, even from a mobile, offering fast and satisfying browsing and purchasing experiences.
Marketing Automation for e-commerce: much more than a platform
Creating personalized and valuable customer experiences is key to your eCommerce success. This requires the right strategy and the support of powerful technology.
Blendee, thanks to its nature as a customer data platform , is able to collect and normalize data from multiple channels and sources, making it available at the single customer view level .
With the contribution of artificial intelligence and machine learning , Blendee transforms data into real wealth, enabling advanced user profiling and segmentation, from user profiling and segmentation to offering personalized customer experiences the step is short: with Blendee it is possible Personalize communications and content at all levels of user interaction and across multiple channels .
The growth of e-commerce in recent years has undoubtedly been very strong. Also due to the pandemic, the development of online commerce has experienced an unprecedented boom.
But like any other business, even for an e-commerce to sell, online presence alone is not enough: it is important to implement a series of e-commerce strategies that allow you to find new customers and retain existing ones.
In this article, you will discover 4 winning strategies to improve your e-commerce and make the shopping experience in your e-commerce unique.
E-commerce: a constantly changing world
Diffusion of new technologies, increasingly engaging shopping experiences, tailor-made services, increasingly demanding, informed and digitalized consumers: the world of e-commerce is constantly evolving and strong competition represents a continuous stimulus for players to innovate.
But in a process of continuous virtual phone number service evolution, what is important not to lose sight of?
Without a doubt, the customer and their customer experience !
Here are 4 key factors to always consider when creating a successful strategy.
#1 – Omnichannel
Today, e-commerce is only one part of a brand’s identity. That’s why the customer experience can’t be limited to the online store. You need to create a cohesive, integrated strategy across all channels, whether it’s physical stores, social media, etc.
Through the use of a customer data platform, it is possible to collect data and information from each touchpoint. Marketing automation and data-driven marketing strategies allow you to create personalized and relevant experiences for each customer, significantly improving the performance of each e-commerce in terms of
customer engagement
and sales.
2 – Predictive Marketing
Anticipating users' needs, meeting their needs, before they arise: using a marketing approach based on data analysis and the use of sophisticated artificial intelligence algorithms allows you to personalize the users' browsing and purchasing experience, by presenting products and content that meet their expectations.
– Personalized customer experiences for successful e-commerce
Anticipating the interests and expectations of users, but that's not all: the success of an effective e-commerce marketing strategy depends on the personalization of the user experience , which does not stop at the store.
As
we have seen, it increasingly involves the different points of contact of interaction between the brand and the consumer and it is advisable to remain consistent in each of them.
To deliver an engaging customer experience, brands must be able to know their customers and users in depth, have a complete portrait of them and support them throughout the customer journey.
– Commerce mobile
According to a recent study conducted by PayPal in collaboration with Ipsos, 63% of Italian consumers discover products and services by browsing from mobile devices at least once a day and over 83% have made at least one purchase. The data becomes even more important if the focus is on the new generations who prefer to buy on smartphones.
This is why, in the design phase, it is essential that your e-commerce site is easily navigable, even from a mobile, offering fast and satisfying browsing and purchasing experiences.
Marketing Automation for e-commerce: much more than a platform
Creating personalized and valuable customer experiences is key to your eCommerce success. This requires the right strategy and the support of powerful technology.
Blendee, thanks to its nature as a customer data platform , is able to collect and normalize data from multiple channels and sources, making it available at the single customer view level .
With the contribution of artificial intelligence and machine learning , Blendee transforms data into real wealth, enabling advanced user profiling and segmentation, from user profiling and segmentation to offering personalized customer experiences the step is short: with Blendee it is possible Personalize communications and content at all levels of user interaction and across multiple channels .