Post by account_disabled on Feb 25, 2024 12:23:38 GMT 9
The content strategy Local businesses dont benefit by publishing website content that is insufficient cursory unedited duplicative or developed solely for the purpose of feeding keywords to search engine bots. At a minimum each local business should create the basic pages home about contact testimonials a page for each main service they offer and each of their physical locations. Servicearea businesses like plumbers should develop a page for each of their main service cities. Each page that is built should feature original thorough intelligently optimized copy that serves a specific goal.
Beyond the basic pages each local business should have a plan for ongoing Czech Republic Mobile Number List content publication thats proportional to its level of localindustry competition and consumer demand. This could include onsite blogging offsite social sharing and other strategies. For more on local content development read The Best Types of Content for Local Businesses Building GeoTopical Authority Overcoming Your Fear of Local Landing Pages Using the Barnacle Method to Prove Local Community Awareness . Poor architecture If the size complexity or navigational options of your website are preventing consumers from getting to the pages youve built for their use youre actively losing opportunities.
The larger your site the more likely it is that youll have to research solutions like siloing to maximize discovery of your content by the right users and resultant conversions. . Lack of contact info At minimum your name address and phone number NAP should be published on every page of your website either in its masthead or footer and you should have a Contact Us page highly featured in your main navigation menu. Be sure your complete NAP are the first things presented on the contact page. Phone numbers should be clicktocall enabled for mobile users. Dont forget thorough driving directions and a map. For larger enterprises contact information should include options for live chat and afterhours support. and typos. Audit the entire text of your website and all of its design elements to.
Beyond the basic pages each local business should have a plan for ongoing Czech Republic Mobile Number List content publication thats proportional to its level of localindustry competition and consumer demand. This could include onsite blogging offsite social sharing and other strategies. For more on local content development read The Best Types of Content for Local Businesses Building GeoTopical Authority Overcoming Your Fear of Local Landing Pages Using the Barnacle Method to Prove Local Community Awareness . Poor architecture If the size complexity or navigational options of your website are preventing consumers from getting to the pages youve built for their use youre actively losing opportunities.
The larger your site the more likely it is that youll have to research solutions like siloing to maximize discovery of your content by the right users and resultant conversions. . Lack of contact info At minimum your name address and phone number NAP should be published on every page of your website either in its masthead or footer and you should have a Contact Us page highly featured in your main navigation menu. Be sure your complete NAP are the first things presented on the contact page. Phone numbers should be clicktocall enabled for mobile users. Dont forget thorough driving directions and a map. For larger enterprises contact information should include options for live chat and afterhours support. and typos. Audit the entire text of your website and all of its design elements to.