Post by account_disabled on Jan 9, 2024 12:53:00 GMT 9
The acceleration of online shopping worldwide underlines the urgency of guaranteeing that all countries can take advantage of the opportunities offered by digitalization, and the fact is that the Covid-19 health crisis has led to the establishment of a world that is practically digital. In this way, the changes we make now will have lasting effects on the economy but, beyond worrying about recovery, we must look for ways to adapt to this new reality in which social distance and technology are the protagonists. According to data collected by the digital marketing agency Estudio34 and a recent report by the consulting and technology company, IBM, the forced closure of stores and their reopening with strict measures has not only caused a boom in ecommerce (electronic commerce), but has accelerated the change in physical stores in approximately 5 years, and consumers who buy online continue to increase, both in quantity and frequency. SFM: for big changes, the best remedy In view of the circumstances, Estudio34 has designed and created the online Shopping Feed Manager (SFM) tool that helps to perform the best feed management.
On the one hand, it is very useful for online businesses such as ecommerce that need to improve the visibility of all their products and optimize them according to commercial strategies and, on the other hand, it opens the Email Data possibility to other types of businesses that do not want to disappear and decide to enter the online world and expose your products and/or services. Ugo Smith, co-founder and CTO of Estudio34 and responsible for the creation of SFM , explains that “as a digital marketing agency that works with clients from multiple sectors, we saw that there were difficulties when it came to applying improvements to their products and getting more performance out of them. Google Shopping” and adds that “none of the existing options offer the flexibility we want and need, so we decided to create our own solution.” How is it different from other solutions? Firstly and most importantly, Shopping Feed Manager does not penalize the type of portfolio and/or catalogue, so there is no incremental cost, that is, it is a tool created to facilitate the service and obtain greater performance.
Along these lines, Ugo Smith explains that “the objective of this SaaS (Software as a Service) solution is to share our philosophy as a company : solve problems with feeds without penalty for how large a company and its catalog are. Whether you are small or large, the problems are the same.” Who can benefit from SFM? Although it has a first orientation towards ecommerce, the reality is that the objective of SFM is to offer the possibility to any business to import and display its product portfolio on a website and that want to sell in a highly optimized way on suitable platforms such as Google Shopping, Amazon or Facebook. The most important thing, which represents a differentiating factor in terms of flexibility and optimization to achieve greater performance, is the fact that with SFM a 'source feed' is created from very specific data and, from there, it is used. the technology to optimize them according to the needs of the company.
On the one hand, it is very useful for online businesses such as ecommerce that need to improve the visibility of all their products and optimize them according to commercial strategies and, on the other hand, it opens the Email Data possibility to other types of businesses that do not want to disappear and decide to enter the online world and expose your products and/or services. Ugo Smith, co-founder and CTO of Estudio34 and responsible for the creation of SFM , explains that “as a digital marketing agency that works with clients from multiple sectors, we saw that there were difficulties when it came to applying improvements to their products and getting more performance out of them. Google Shopping” and adds that “none of the existing options offer the flexibility we want and need, so we decided to create our own solution.” How is it different from other solutions? Firstly and most importantly, Shopping Feed Manager does not penalize the type of portfolio and/or catalogue, so there is no incremental cost, that is, it is a tool created to facilitate the service and obtain greater performance.
Along these lines, Ugo Smith explains that “the objective of this SaaS (Software as a Service) solution is to share our philosophy as a company : solve problems with feeds without penalty for how large a company and its catalog are. Whether you are small or large, the problems are the same.” Who can benefit from SFM? Although it has a first orientation towards ecommerce, the reality is that the objective of SFM is to offer the possibility to any business to import and display its product portfolio on a website and that want to sell in a highly optimized way on suitable platforms such as Google Shopping, Amazon or Facebook. The most important thing, which represents a differentiating factor in terms of flexibility and optimization to achieve greater performance, is the fact that with SFM a 'source feed' is created from very specific data and, from there, it is used. the technology to optimize them according to the needs of the company.