Post by ShapanMBV on Nov 9, 2023 14:50:44 GMT 9
Exploring this topic therefore becomes essential for all people who want to launch a successful app. For this reason in our article we will explain: Neuroscience and virality What is a viral cycle? How is it possible to create a viral and long-lived app? What to do on the first day of app launch? New Call-to-action Neuroscience and virality Using neuroscience in marketing to make our app viral means using mental processes to stimulate adoption, use (prolonged and continued) and sharing. First mechanism of virality: adoption We can stimulate the adoption of an app with the phenomenon that has been given the name of homophily (homophily, but not in the sense of the Italian language) plus.
The sharing of an app is generated by people we know or know to be similar to us , the more we are inclined to make it our own. Similarity breeds connection, we all tend to interact with others similar to us. It is a very web designs and development service powerful psychological phenomenon that structures network ties of all kinds, underlying bonds such as marriage, friendship, work, advice, support, information transfer, exchange, affiliation and other types of relations. The psychology of similars leads to the formation of clusters, groups, sets of people who resemble each other in some aspect of life and who frequently communicate with each other.
You need to leverage these networks to trigger the word-of-mouth process. We find the same phenomenon in the seventh principle of persuasion introduced by Professor Robert Cialdini in 2016. He called it the principle of unity. The more we identify with others, the more we are influenced by them. It will be the social glue that will hold a certain group of people together around your proposal. Word of mouth between people who attended the same school, have the same tastes and interests, the same job, the same status or social condition, the same favorite team, favorite music group or sport, will happen naturally.
The sharing of an app is generated by people we know or know to be similar to us , the more we are inclined to make it our own. Similarity breeds connection, we all tend to interact with others similar to us. It is a very web designs and development service powerful psychological phenomenon that structures network ties of all kinds, underlying bonds such as marriage, friendship, work, advice, support, information transfer, exchange, affiliation and other types of relations. The psychology of similars leads to the formation of clusters, groups, sets of people who resemble each other in some aspect of life and who frequently communicate with each other.
You need to leverage these networks to trigger the word-of-mouth process. We find the same phenomenon in the seventh principle of persuasion introduced by Professor Robert Cialdini in 2016. He called it the principle of unity. The more we identify with others, the more we are influenced by them. It will be the social glue that will hold a certain group of people together around your proposal. Word of mouth between people who attended the same school, have the same tastes and interests, the same job, the same status or social condition, the same favorite team, favorite music group or sport, will happen naturally.